China combines tradition, modernity, economic dynamism, and cultural diversity. Anyone working with Chinese business partners, customers, employees, or institutions benefits from a better understanding of communication styles, hierarchies, relationship building, and expectations in everyday professional life.

This seminar provides practical background knowledge and concrete confidence for professional interaction with China in business and intercultural contexts.

The seminar is especially suitable for:

• Companies with business relations in China
• Teams with Chinese employees, customers, or partners
• Specialists and managers in international projects
• Organizations with contacts to Chinese institutions or target groups
• Individuals who want to prepare professionally or culturally for China

Typical training content:

• Cultural foundations and social characteristics of China
• Tradition and modernity in everyday Chinese business
• Communication styles, indirect communication, and saving face
• Hierarchies, decision-making paths, and understanding of roles
• Relationship building, trust, and long-term cooperation
• Meetings, negotiations, and business etiquette
• Typical misunderstandings between German and Chinese work culture
• Practical examples, case analyses, and exchange

The content can be individually adapted to your target group, industry, and specific questions. The seminar is possible online, on-site, or as an in-house format.

Date, duration, and price: by arrangement and on request.